Binayah Properties

SEO

Organic Traffic

Organic Leads

Content Marketing

Keyword Strategy

Technical SEO

Local SEO

How Binayah Properties Boosted Organic Leads by 75% With Smart SEO?

Founded in the heart of Dubai’s real estate evolution, Binayah Properties is a full-service real estate agency offering luxury and investment-ready properties for sale and rent across Dubai. From off-plan projects in Dubai Hills to luxury villas in Palm Jumeirah, their mission is clear: to connect people with properties that align with their financial and lifestyle aspirations.

Project overview

In the ever-booming Dubai real estate market, Binayah Properties had the listings, the legacy, and the local expertise. What they lacked? Visibility.
Despite being an award-winning real estate agency with over 20 years of market experience, Binayah struggled to compete with newer, more agile competitors in search rankings. Their listings were compelling. Their service, impeccable. But in the digital world, if Google can’t find you, no one can.
That’s when Binayah engaged an elite SEO transformation team to redefine their online presence. The objective: dominate search results, increase inbound inquiries, and become the top-of-mind brand for both investors and homebuyers in Dubai.

Challenges & Constraints

Binayah Properties knew that traditional word-of-mouth and offline listings were no longer enough. To compete, they needed to win where it matters most—organic search.

Low Keyword Rankings:
Most of their high-value property listings were buried deep in Google’s search pages. Without ranking for terms like “buy apartment in Dubai” or “off-plan villas UAE”, the site lacked consistent organic discovery.
Poor UI & UX:
The site structure wasn’t user- or bot-friendly. Property listings weren’t indexed properly, and important schema elements were missing.
High Bounce Rate, Low Engagement:
Visitors were arriving—but not staying. High bounce rates from listing pages and underwhelming conversion funnels slowed lead generation.
Generic Keyword Strategy:
They were targeting broad keywords, competing with portals like Bayut and Property Finder. The strategy needed precision.

Solution: Reengineering Visibility

With a data-driven approach and local-market insight, the SEO team rolled out a 6-month phased transformation plan:

Technical SEO Overhaul:
From broken links to mobile responsiveness and page speed optimization, the backend of the website was rebuilt for Google’s Core Web Vitals.
Intelligent Keyword Targeting:
Focused on mid- and long-tail real estate keywords specific to community names (e.g., “villas for sale Dubai Hills”, “luxury apartments JVC”, “off-plan Palm Jumeirah projects”).
Hyperlocal Landing Pages:
SEO-rich landing pages were created for every Dubai community—from Business Bay to Dubai Creek Harbour—tailored with relevant listings and location data.
Content-Driven Engagement:
Blogs like “Why Buy Property with Bitcoin in Dubai?” and “Legal Guide for Foreign Property Buyers” established topical authority.
Schema & Local SEO Enhancements:
Google Business optimization, schema implementation, and review integration boosted their visibility in local search and Google Maps.

Results: Dominating Dubai’s Digital Real Estate Scene

The SEO campaign transformed not just traffic but profit pipelines.

Metric	Growth
Organic Traffic	↑ 113%
Qualified Leads (Forms/Calls)	↑ 75%
Click-Through Rate (CTR)	↑ 6.3%
Top 10 Keyword Rankings	↑ 3600 new keywords
Bounce Rate	↓ 30%

More importantly, off-plan listings and high-ticket villa inquiries surged—signaling that the SEO strategy wasn’t just drawing traffic, but the right traffic.

What Binayah Properties Says

“We’ve seen a major transformation in how clients find and engage with our listings. SEO made us not just visible but dominant—in the most competitive real estate market in the region.”
Mr. Usama, Director | Binayah Properties

0 %

Success Rate

SEO Lessons for Real Estate Brands!

Hyperlocal SEO Beats Generic Ads:
Community-specific optimization wins qualified leads.
Technical SEO is Non-Negotiable:
If search engines can’t crawl you, they won’t rank you.
Content = Trust:
Valuable, educational blogs keep users engaged and reduce bounce.
Speed Converts:
Users and Google both hate slow-loading property pages.
SEO is a Growth Engine, Not Just a Ranking Tool:
Organic leads are more likely to convert.

Are you a real estate company looking to 10X your digital leads? Don’t just list your properties—make them discoverable. Invest in SEO that moves the needle.

Project

Binayah Properties LLC Dubai

Technology

SEO

Industry

Real Estate

Country

UAE

Duration

30 Months

You have different questions?

Our team will answer all your questions. we ensure a quick response.

+92 300 0431046

Phone

Email

Address

Stay Connected

Binayah Properties

How Binayah Properties Boosted Organic Leads by 75% With Smart SEO?

Project overview

Challenges & Constraints

Solution: Reengineering Visibility

Results: Dominating Dubai’s Digital Real Estate Scene

What Binayah Properties Says

Success Rate

SEO Lessons for Real Estate Brands!

Project

Technology

Industry

Country

Duration

Share:

You have different questions?

Admin

LET'S COLLABORATE

LET'S WORK TOGETHER

+92 300 0431046

info@aaadigitalsolution.com

Quick Link

Support

Subscribe Our Newsletter