Founded in 1977 by ministerial decree, the Sharjah Co-operative Society (SCS) holds the distinction of being the first co-operative society in the UAE. With over 30 modern branches spanning the Emirates, SCS has been a cornerstone of retail in the region, offering a wide range of products at competitive prices. The trust they’ve earned over the years, combined with their commitment to quality and customer satisfaction, has set them apart in the crowded supermarket and online retail industry.
SCS’s mission to elevate the standard of living for UAE residents led them to seek an advanced eCommerce solution. In partnership with our team, we developed a website that not only met their goals but also exceeded expectations in user experience, performance, and scalability.
To create an efficient, intuitive, and scalable eCommerce platform for SCS that allows customers to shop from the comfort of their homes and have products delivered directly to their doors.
Despite the obvious need for an eCommerce solution, several key challenges emerged during the design and development phases. These included:
To address these challenges, we developed a custom eCommerce website for SCS with a focus on simplicity, speed, and performance.
Our team of expert UI/UX designers crafted a modern and aesthetically pleasing website design. The design balances visual appeal with functionality, ensuring that customers can easily navigate and find the products they need without feeling overwhelmed. Key design elements included clear product categories, large visuals, and an easy-to-read layout.
We implemented a robust product listing system that categorized thousands of products effectively. Each product was placed in its correct category and sub-category, with detailed descriptions, high-quality images, and pricing to enhance the customer’s shopping experience.
Our developers ensured a seamless navigation experience by simplifying the user flow. From browsing products to completing the checkout process, we focused on making every step intuitive. Features like search filters, product recommendations, and a streamlined checkout process all contributed to enhancing user satisfaction and minimizing cart abandonment.
Given the diverse demographic of SCS’s customers, we incorporated a bilingual feature with full support for both Arabic and English. This allowed us to cater to a broader audience, ensuring that every user, regardless of their language preference, could easily navigate the website.
The eCommerce website we delivered to Sharjah Co-operative Society surpassed expectations in both functionality and user experience. Here’s a summary of the results we achieved:
Here’s the performance metrics in a table format:
Metric | Performance |
Bounce Rate | 23% — Low bounce rate indicates that users find the website engaging. |
Speed Optimization | 87% — Website is optimized for speed and a smooth shopping experience for customers. |
Site Security | 100% — Robust security protocols, ensuring that customer data and transactions are safe and secure. |
Responsiveness | 90% — Highly responsive design, offering a seamless experience for users on mobile, tablet, or desktop. |
Huge thanks to the AAA Digital team for delivering an exceptional eCommerce website for us. Every detail, from the design to the checkout experience, is flawless and exactly what we wanted. With a few revisions along the way, you delivered outstanding results. We truly appreciate your collaboration and commitment to our success.
By developing a custom eCommerce platform for the Sharjah Co-operative Society, we not only helped them achieve their goal of providing a convenient shopping experience but also set the stage for future growth and customer satisfaction. Our team’s efforts in addressing the challenges of UI/UX design, product categorization, seamless navigation, and bilingual integration resulted in a website that meets the highest standards of functionality and user experience.
Sharjah Co-operative Society
Ecommerce Development
Ecommerce
UAE
18 Months
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